Krispy Kreme – Analysis

But also, they moldiness adopt a satisfying consumer base In the United States and In Canada. They should focus on having franchisees on Southeast Asia, where people patronize products from the West. Some examples of these countries ar Japan, Taiwan, China and the Philippines. curt Creme could put up franchise thatt ins internationally from 30-50 locations on the next year. They should non be in a hurry and every decision essential be well-studied, especially now that they are facing some fiscal setbacks and faculties.If nippy Creme decide to put up more stores in Europe, it volition be hard for them to penetrate fully the market. As we all know, Europeans are traditional when it comes to their food. They still prefer eggs and bacon for their breakfast, unlike the Americans who can kill doughnuts during the mornings. To lessen the cost of stabling the lodge In Europe continent, they great power as well put up a f moldory of sharp Creme there In order for them to save o n transporting doughnut mixes and equipments from get together States to Europe.If there is a factory in a European country, wherefore it will be easier to transport the ingredients from another country in Europe. Crispy Seekers number-one competitor is Dunking Donuts. Here in the Philippines, Dunking Donuts is tagged as the Absolving Eng Banyan. It has its take in impact in the Filipino masses. One of their major strengths as a competitor is its name recognition and market saturation. Also, its advertisement has a pull away to the public. It is true that Crispy Creme is Just starting as an international faker but it could learn some points room Dunking Donuts.The major problem In Crispy Seekers current strategy Is that the Individual factory stores do not have different approaches to marketing even though they are locate In very different areas. What Crispy Creme should do Is to study the geographic area where they will put up a store and conciliate Its environment. Secondly , people patronize Dunk Donuts Decease teeny nave aquanauts Walt better nutritional value, I. E. , are lower in calories, fat and sugar. Why not, Crispy Creme adapts the equivalent kind of strategy. They should develop new flavors that are owe or have zero-calories.This is because nowadays people are so health-conscious and sees to it that they do not uptake too much calories and too much sweets. Crispy Seekers doughnut products do not appeal to health/weight/nutrition/low-Carr conscious consumers. They essential work on that. They could introduce a sugar-free doughnut and perhaps a reduced-Carr doughnut that will be seen by customers as an acceptable and peppery product-?thus helping revive demand and sales volume. Internationally, Crispy Creme must plan to follow Cataracts, Coca-Cola and McDonalds.These companies rely on the uniqueness of the American ethnic experience to carry on its product. They enriched their companies histories in their own locations Cataracts in Seattl e, Coca-Cola in capital of Georgia and McDonalds in California. Crispy Creme could use its history in North Carolina to sell its products. Uniquely, they are also arousing the peoples curiosity with their mint-theaters inside their stores. I must admit, I bought my first Crispy Creme Doughnuts out of curiosity when I saw their store in Mall of Asia.Another way to discover what the customers want would be to implement a system hat would allow customers to take monthly surveys in exchange for perks and freebies. Crispy Creme would not only get what the customers desired but this strategy would create customer loyalty. The customers may feel that their voices and suggestions and comments are apprehended by the company. Crispy Creme Doughnuts has long been relying on free media publicity by means of parole-of-mouth. They dont appear to have put much effort into marketing their product. The company spent very little on advertising, depending largely on word of mouth, and local anest hetic publicity.Crispy Creme should engage on a public outreach campaign, in which they act as sponsors for local community events. For example, the company could sponsor a local awareness program for diseases, disabilities etc. Freebies and stuff with the Crispy Creme logo could be handed out to those taking part in the event. This could be a way for the company to touch the Filipino masses and not husband its image as for the rich people only. These strategies may help the company along with a very good management and seriously and guardedly planning before decisions are made.