HRM and Marketing Assignment Example | Topics and Well Written Essays - 1250 words

HRM and Marketing - concession ExampleViewed as a key comp angiotensin-converting enzyment in corporate survival and growth, marketing is seemly more of a mean and goal-oriented management activity. The market information sharing has been equated closely to what Kohli, Jaworski and Kumar termed intelligence dissemination (1993, p. 476).It is besides significant to know that, Kohli and Jaworski (1990, p. 3) ascertained from research that inter-functional co-ordination should be limited to co-ordination related to market intelligence. The opponent preference can assist company performance. The organisation should consider how well its products suit customer but should in any case assess that how well they perform in comparison to competitor s (e.g. Ohmae 1982, pp. 91-98).Moreover the competitors can guess the organisation and a focus on trying to understand their strengths, weaknesses can help to prep be for competitor activity and so minimise its adverse effects (e.g. Dickson 1997, p. 209). The company that monitor the activities of competitors benefit by scholarship about the strategies of the competitors. Such knowledge can be helpful for sustainable growth.Marketing is regarded as more than another functional area of business, although it must operate in conjunction with other equall(a)y outstanding functions. It is viewed as a fundamental method of managing the resources and activities of business and of making the consumers and customers the focal point for management action. favored marketing requires recognition and authority at the top decision-making level. Marketing programs must be carefully planned and based not merely on knowledge of internal corporate affairs, but also on knowledge of external environments. A homeostatic point of equilibrium between customer wants and needs, is called for on the one hand, and corporate goals and resources on the other. Relationship between Marketing Concepts and Banagas StrategiesIn the beginning company was dependent on other external international companies for all marketing and sales activities. But being a continuous tense company such arrangement has been left behind with passage of time. Now company has its own deal and corporate objectives, these objectives are being looked after and pursued by companys own management. Local people are hired and company is confident that they will certainly meet the demands of the business.As discussed in theoretical break up of this paper company is vigorously pursuing the policy of expansion and growth. fraternity has entered into agreement with many companies alike(p) Bapco (The Interim Agreement) for new business ventures. It will give company management confidence to management the matters independently. (Case Study) participation is also acting according to recognized corporate norms of transparency and openness. All the products are transparently tendered. Company is also using the modern technology including information technolo gy. All these policies have helped company in achieving all the planed strategic objectives. (Case Study)ReferencesDickson,