Consumer Behavior Toward Dry Shampoo

change lave Introduction Dry lave is a spray that bath be utilise to clean and freshen up the bull when its not possible to actually wash it. Dry wash work by s aerateping come on all the excess oil on with leftoer sweat and general nastinessthat the tomentum cerebri is producing because youre not washout it. Dry shampoo piece of tail revitalize greasy, limp blur if you dont apply fourth dimension to wash it As research suggests that washing hair too frequently can be really, really bad for it particularly using commercial shampoos and conditioners, often loaded with harsh, unpronounceable shitand strips outside the hairs natural oils.Beauty experts recommend washing your hair less(prenominal) frequently to keep it healthy. Dry shampoo can be used in among washes if youre trying to lengthen the life of your blow-out, for example, when youre dashing to the office without time for a shower, or even in situations when irrigate isnt readily available. It can extend that time between washing a few extra days, plainly keep you from looking at like a greasy, drug-addled mess.It also helps to refresh any blow- juiceless for languish lasting hairstyles and promise to offer instant root lift, texture and eubstance to hairs. It gives the hair a soft, warm and freshly-washed look. Though it is based on feed starch and oatmeal, its less chalky and contains volatizing periodnts that ground it as a good deal(prenominal) a styling harvesting as a shortcut. Dry shampoo leave behind only help to absorb excess oil and it wont necessarily clean out the dirt and grime from a coarse days work, though it might mask it with a bewitching scent.Good enough for your lunch break after a quick trip to the gym. Usage * You can apply prohibitionist shampoo directly to your root by spraying it over the portion of the hair working it finished with a comb. * After applying dry shampoo, thoroughly run hands finished hair until it has completely dissolved. After a pplying the ingathering to the top of honcho, flip head upside down and massage around into scalp at the roots. If you rake up your roots before flipping your head upright, youll also get some added volume.Target market It constitutes young egg-producing(prenominal) persons professionals or disciples who do not have much time to wash their hairs on daily bases and are much intended to set their hairs in a better way. As our country is lining electric power crisis and we dont even have worthy natural gas facility especially in winters so the dry shampoo is the instant solution to the problem of time constraint of washing hairs mendingly to avoid greasy, stinky and rough hairs.Demographics name gender age income geography profession Social class religion lifestyle namra womanly 21 8000 Defence,Lahore pakistan Teacher assistant and student Upper-middle Islam Outgoing and social beenish female 19 5000 Cantt, Lahore pakistan student Upper-middle Islam Daring and social asma fe male 24 30,000 amaze town, lahore Internee in nestle upper Islam Trendy and try new things. raheema female 20 3000 Cantt, lahore student middle Islam conventional ayesha female 22 5000 Askari X, Lahore student Upper-middle Islam social ramsha female 20 15000 Defence, lahore student Upper-middle Islam outgoing shayan female 21 6000 Johar town, lahore student Upper-middle islam trendy Response and feedbacks regarding the new product ( focus group) 1. What comes top of your creative guesser while you buy a shampoo? Which attributes you prefer and the results associated with them? * it should suit our hair structure and should not over dry the scalp. It should give a moisturizing effect. * Moreover, the price should be reasonable and makes hairs more shiny and softer. 2. Does the price of the shampoo effects the quality of the product? * If the brand have a good opinion in the market and have a strong word of spill the beans developed regarding the product so they willing surely pay whatsoever the price is. 3. How often you use shampoo? * Most of them wash hairs on regular basis which over dries the scalp and leads to hair breakage whereas if they do not wash regularly, it leaves the hairs greasier. 4. What comes in your mind when you hear about dry shampoo? It is unhygienic because they dont shade satisfied of clean hairs without washing them with water. * It leaves whitish texture over the hairs * Dont feel comfortable because washing hairs is a traditional way as it gives a feeling that we have took a bath to clean our hairs properly. * They are pass for new products none of them utter that they wouldnt use it 5. Do you think that time is a major factor behind it as it saves times to wash hairs? * They agreed over the fact that it takes time to wash hairs. sometimes its difficult to take shower and wash hairs due to want or time constraints. Furthermore, it should leave the same texture of hair when blow-dried or straightened to save time. 6. Se nsation * It should have good and convenient packaging that they can easily carry in their bags and size at the same time bottle should be attractive not very colorful but not too dull as hearty. 7. Exposure * Word of verbalise plays an important role in enhancing the exposure of dry shampoo. Individuals will assign their experiences from the product and tell others regarding their experience that will induce attention of the consumer. 8. fund Target market will retain the concept of dry shampoo through common memories of events occurred. Every miss experiences times when she is unable to bind herself because she has projects the next day or going through menstrual cycles or have a load of work. Lastly, we will relate their past memories and experiences in our advertisements. 9. Learning * Instrumental learning suggests that through negatively reinforce the consumer, they will learn new concept in terms of dry shampoo. However, the product will be associated with negative forc es that will modify the behavior.For instance, if a girl does not have time to wash her hair and without rinsing them it would make them look greasy and smell outy that would ultimately make other plenty away from her because of smell and untidy look. She wont be comprehended or praised among her peers, friends and family members and loses her self confidence. 10. What would motivate you to buy a dry shampoo? * if the fragrance is good than that would be a big plus for the product because our hair normally dont smell that good when we use hair sprays and since its being launched for the first time pot have change integrity views about it.So if the product promises to have good fragrance as well as freshness they would want to go for it. * Another thing is that price should be reasonably high. it shouldnt be over the top because although the people understand that it cant match their existing shampoo prices it should not exceed too much otherwise it might act as a demotivator an d despite having the desired need people may specify that its not worth it but still some said that price should be high otherwise we would not totally assurance the quality of the shampooMoreover, the dry shampoo contains natural ingredients that helps to clean dirt, grease and smell from hairs without damaging your hairs and maintains the natural oil leaving your hairs soft and shiny whereas the regular shampoo contains harsh chemicals that damages your hairs and eliminates natural oil. Problem/ values The major constraint faced by the target market while conducting focus group regarding dry shampoo was that they denied over the concept of washing hairs without water as values and culture in Pakistan depicts the regular cleaning f hairs and body with water so all of them agreed on the ethnical significance of taking bath regularly which condemns the purpose of dry shampoo that cleans hairs without water. However, it is a convenient solution to clean hairs when the time is runnin g out especially on occasional basis. They would prefer regular shampoo over dry shampoo but keep it as alternative when they have short of time.